Yoho expands women’s footwear offering with sneaker line ‘Quoi’

Yoho has expanded its women’s footwear range with the launch of ‘Quoi,’ a sneaker line designed to blend style with functionality. The new line is designed to help diversify the label’s customer base and its launch was timed for International Women’s Day.

“On Women’s Day, we’re excited to launch Quoi, a sneaker that embodies the modern woman’s bold spirit,” announced Yoho’s co-founder Prateek Singhal in a press release. “After a lot of research and design, we’ve crafted a shoe that seamlessly fuses striking colours with ultimate comfort, empowering women to shine every day.”

Inspired by the French word ‘quoi,’ meaning ‘what,’ the sneaker aims to challenge conventions with its sleek silhouette and vibrant colour palette, according to the brand. The design incorporates a blend of suede and athleisure silk, featuring contrasting laces and a top-coated bone-coloured sole. The launch is accompanied by a digital campaign developed by Yoho’s in-house creative team, highlighting the sneaker’s bold aesthetic and the personalities it is designed for.

Yoho’s Quoi line also incorporates the brand’s ‘FootPharma’ footbed, designed to provide enhanced cushioning and arch support for long-lasting comfort. Each pair comes packaged in a pop-art-inspired box, with additional laces stored in a reusable hip pouch. The line offers sneakers in nine colour ways, designed to help the brand widen its customer base.