Re/do announces it has launched India’s first Resulook eyelash serum

Re/do Beauty has introduced an eyelash serum formulated with Resulook and WKPep Pro-Lash peptide complex, which the brand claims to be the first of its kind in India. The launch is positioned to address a gap in the market by offering a serum with active ingredients designed to promote lash growth rather than acting solely as a conditioner.

According to Re/do Beauty, most eyelash serums in India primarily contain oils such as castor oil, which provide nourishment but do not actively support lash length or density, the brand announced in a press release. The brand states that its serum delivers visible results within three to four weeks, with a formulation designed to strengthen and enhance lashes over time.

The serum contains Resulook, a botanical complex intended to improve lash nourishment and anchorage, and ‘WKPep Pro-Lash Peptide Complex,’ a blend of four peptides developed to support keratin production for longer and thicker lashes. The formula is lightweight, non-sticky, and designed for precise application with a customised applicator.

Re/do Beauty states that the serum has been tested by dermatologists and ophthalmologists and is free from parabens, silicones, synthetic dyes, and fragrances. It is also compatible with contact lenses and lash extensions. By diversifying its product selection, Re/do aims to reach new demographics and further penetrate the beauty market. 

Priced at Rs 1,899, the product expands Re/do Beauty’s offering in the premium beauty segment and is now available for purchase. Re/do retails from its direct to customer e-commerce store and was launched in Noida in 2023.