Shoppers Stop Limited’s wholly owned subsidiary Global SS Beauty Brands Limited has announced the launch of Messi Fragrances in the Indian market. The footballer’s signature scent will be available at Shoppers Stop and SS Beauty outlets across the country.
“We are delighted to introduce Messi Fragrances to the Indian market,” said Shoppers Stop’s CEO of beauty Biju Kassim in a press release. “Messi’s iconic presence transcends sports, and his signature scent embodies confidence, strength, and authenticity- qualities that deeply resonate with Indian consumers. We are confident this launch will captivate Messi’s devoted fan base and fragrance enthusiasts alike, driving significant growth in the premium fragrance category.”
Global SS Beauty Brands Ltd has launched both the ‘Messi Eau De Parfum’ and ‘Messi Gift Set’ to connect with football fans and men of all ages. The Messi fragrance comes in a navy-blue glass bottle molded with Messi’s signature logo and the gift set also includes a body wash and a Messi-branded toiletry bag.
“I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent,” said Leo Messi about his fragrance. “This is a truly unique and inspirational fragrance, in a personalised bottle, for all fans around the world.”
With top notes of cardamom, apple leaf, and wild cypress, the fragrance is designed to evoke strength and inspire self-belief. Heart notes include French iris root and lavender and base notes include Cedarwood Virginia and vanilla bean.
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