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Makeup Trends in 2024 That Are Blowing Up on TikTo

TikTok has become the ultimate hub for beauty inspiration, and the makeup trends in 2024 blowing up on TikTok are setting the stage for bold, creative, and accessible looks. With millions of creators sharing tutorials, hacks, and product recommendations, TikTok is where beauty trends are born and go viral. In this post, we’ll dive into the top makeup trends dominating TikTok in 2024, offering actionable tips and insights to help you recreate these looks. Whether you’re a makeup newbie or a seasoned pro, these trends will inspire your next glam session.


TikTok’s short-form videos and powerful algorithm make it a breeding ground for viral makeup trends in 2024. According to a 2024 report by Statista, TikTok has over 1.5 billion monthly active users, with beauty content ranking among the top categories. The platform’s For You Page (FYP) pushes creative makeup looks to millions, amplifying trends like never before. From dewy skin hacks to bold graphic liners, TikTok’s influence is undeniable.

TikTok Creator Applying Makeup
TikTok Creator Applying Makeup

Here are the must-know makeup trends in 2024 that are taking TikTok by storm, complete with tips to nail each look.

1. Glass Skin Glam: Dewy Perfection

The “glass skin” trend, inspired by K-beauty, is a 2024 makeup trend that’s everywhere on TikTok. This look focuses on ultra-hydrated, luminous skin that looks almost translucent. Creators like @skincarebyhyram have popularized layering lightweight foundations and highlighters for a dewy finish.

  • How to Achieve It:
    • Start with a hydrating primer (try Glow Recipe’s Watermelon Glow Primer).
    • Use a sheer, buildable foundation like Fenty Beauty’s Eaze Drop.
    • Apply a liquid highlighter on high points of the face for a glassy glow.
    • Seal with a setting spray for all-day radiance.
  • TikTok Tip: Search #GlassSkin on TikTok for tutorials—over 500 million views and counting

2. Bold Graphic Eyeliner: Edgy and Artistic

Graphic eyeliner is a makeup trend in 2024 that’s all about creativity. From neon wings to double-lined designs, TikTok creators like @nikkietutorials are pushing boundaries with bold shapes and colors. This trend is perfect for those who love to experiment.

  • How to Achieve It:
    • Use a precision liquid liner (NYX Professional Makeup Epic Ink Liner is a TikTok favorite).
    • Experiment with colors like emerald green or electric blue.
    • Pair with minimal face makeup to let the eyes pop.
  • Pro Tip: Practice your design on paper first to perfect the shape before applying.
Close-Up of Graphic Eyeliner
Close-Up of Graphic Eyeliner

3. Monochromatic Makeup: One Color, Endless Vibes

Monochromatic looks—using one color across eyes, cheeks, and lips—are a 2024 makeup trend blowing up on TikTok. Think rosy pinks or warm peaches for a cohesive, effortless vibe. Creators like @audreytrullinger showcase this trend with products like Rare Beauty’s Soft Pinch Liquid Blush.

  • How to Achieve It:
    • Choose a versatile shade (pinks, corals, or mauves work well).
    • Apply the same product as blush, eyeshadow, and lip color.
    • Blend seamlessly for a soft, unified look.
  • TikTok Hack: Use cream-based products for easier blending and longer wear.

4. Faux Freckles: Embracing Natural Charm

Faux freckles are a makeup trend in 2024 that celebrates natural beauty. TikTokers are using freckle pens or brow pencils to create sun-kissed dots across the nose and cheeks, as seen in videos with the #FauxFreckles hashtag (over 200 million views).

  • How to Achieve It:
    • Use a freckle pen like Freck’s The Original Freckle.
    • Dot lightly across the nose and cheeks, varying sizes for authenticity.
    • Set with a light dusting of translucent powder.
  • Why It Works: This trend is quick, affordable, and adds a playful, youthful touch.
Model with Faux Freckles
Model with Faux Freckles

How to Leverage TikTok for Your Makeup Inspiration

To stay ahead of makeup trends in 2024 blowing up on TikTok, you need to engage with the platform strategically. Here’s how:

  1. Follow Top Creators: Accounts like @glamzillaa and @makeupbymario share cutting-edge looks and product reviews.
  2. Use Hashtags: Search #MakeupTrends2024, #TikTokMakeup, or #BeautyHacks for the latest content.
  3. Engage with Trends: Comment, like, and share videos to train TikTok’s algorithm to show you more beauty content.
  4. Experiment and Post: Try these trends yourself and share your results—user-generated content drives 20-50% higher engagement.

Outbound Link: Check out TikTok’s Creative Center for trending hashtags and sounds to boost your content’s reach.


To nail these 2024 makeup trends, follow these expert tips:

  • Invest in Quality Tools: A good set of brushes and a beauty blender make all the difference.
  • Patch Test New Products: Avoid irritation by testing products on a small skin patch first.
  • Practice Patience: Complex looks like graphic eyeliner take time to master.
  • Stay Authentic: Adapt trends to suit your style and skin tone for a personalized touch.

Outbound Link: Learn more about safe makeup application from The American Academy of Dermatology.


The makeup trends in 2024 blowing up on TikTok are more than just fleeting fads. They reflect a shift toward inclusivity, creativity, and accessibility in beauty. Glass skin celebrates healthy skin, faux freckles embrace natural features, and monochromatic looks simplify routines. As TikTok continues to shape beauty culture, these trends will likely influence runways, red carpets, and everyday looks.


The makeup trends in 2024 blowing up on TikTok offer something for everyone, from bold and artistic to soft and natural. By exploring these looks and experimenting with TikTok’s endless inspiration, you can elevate your makeup game and join the global beauty conversation. So, grab your brushes, fire up TikTok, and start creating your viral look today!

What’s your favorite 2024 makeup trend? Share your thoughts in the comments or tag us on TikTok with your recreations!

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