Kisna Diamond and Gold Jewellery has launched an exclusive collection for the upcoming festival of Akshaya Tritiya across its franchise and shop-in-shop outlets. Designed to engage shoppers and devotees across India during the popular gold buying festival, the collection is accompanied by a nationwide campaign.
“Jewellery is more than adornment; it is a reflection of emotions, traditions, and cherished milestones,” said Parag Shah, chief executive officer of Kisna Diamond and Gold Jewellery, in a press release. “The collections go beyond heritage; they offer timeless elegance and meaning, making them perfect for celebrating new beginnings.”
The ‘Akshaya Collection’ draws inspiration from the themes of prosperity and continuity associated with the occasion. Avoiding conventional motifs, the designs feature natural forms such as petals and vines, representing the flow of abundance. Crafted in 14 and 18 carat gold, the 236-piece collection includes necklace and earring sets, pendant sets, and bangles, with each piece using illusion settings to evoke fluidity and interconnectedness.
Kisna stated that the design process incorporates elements of classical dance and nature, progressing through sketching, 3D modelling, and gemstone setting before final finishing. The brand has positioned the collection as suited for customers looking to combine luxury with deeper meaning. Founded in 2005, Kisna is part of the Hari Krishna Group and operates over 60 exclusive brand showrooms alongside a distribution network of more than 3,000 outlets spread across 28 Indian states.
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