Daniel Wellington expands India offering with new launches

Global watch and accessories brand Daniel Wellington has expanded its India product offering and launched eight watch collections and five jewellery lines for spring/ summer 2025, aiming to tap into the country’s accessible luxury market. 

“Our SS25 collection is a testament to the craftsmanship and quality rooted in our Swedish heritage,” said Daniel Wellington’s project manager of product development Martin Johansson in a press release. “With each design, we aim to offer pieces that resonate with personal expression and sophistication. This collection invites our customers to celebrate their individuality with timeless, elegant details.”

Daniel Wellington’s new launches for India include the ‘Audrey Collection,’ made using hard-stones and white CZ crystals with everyday designs including earrings, rings, and pendants. The brand’s new ‘Elemental Charms Collection’ is made with organically shaped semi-precious stones and is designed to be mixed and matched. The label’s other jewellery launches comprise a ‘Classic Tennis Bracelet’ line, ‘Tide Mesh,’ and ‘Classic Singlet,’ showing a mixture of men’s and women’s options. 

For watches, Daniel Wellington took inspiration from vintage nostalgia and launched models including the ‘Crystalline Bezel,’ ’40mm Classic Day Display,’ and ‘Ophelia Mini.’ The brand’s products are designed in Stockholm, Sweden and aim to mix classic and modern aesthetics, according to the label. In India, the label retails from its own stores and also has a presence on multi-brand platforms as well as in multi-brand retail outlets.